Timberland offers high performance footwear

Timberland offers high performance footwear, techniques for outdoor activities from the mountain to the river.
1997 - Timberland today introduced new high performance, technical shoes for a myriad of outdoor activities from the mountain to the river. Timberland's commitment to providing sustainable footwear of the highest quality for outdoor athlete performance has been expanded for the fall of 97 to include new offers in fastpacking, day hiking, multi-use full Air, trail and hiking, terrain and sporting activities and amphibians. The pursuit of three highly functional technologies, enhanced by the new Advanced Combination Construction, makes Autumn 97 the most significant innovation year for Timberland Performance.
"Our main initiative for Fall was to strengthen our reputation as a # 1 outdoor reference brand with innovative, relevant and functional products for six outdoor end-use categories," said Doug Clark, Development of Timberland Performance. "With these new introductions for the fall, Timberland provides high-performance, lightweight, insulated and waterproof footwear for all types of terrain, regardless of weather conditions.
Technologies launched for the first time in the spring of 97 are improved in the fall and are a breakthrough in their proven ability to divert shock, improve support and provide comfort.
Technology:
The protection of the elements was the cornerstone of the Timberland brand. The company has greatly expanded this franchise with new engineering innovations that have set a new standard in performance footgear.

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